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Omaze is the promoter of the prize draw with the British Heart Foundation being the charitable beneficiary, registered charity number 225971. 80% of the net proceeds of the draw will go to the charity, with Omaze being paid 20%. It is expected that approximately £500,000 will be raised for the charity which would mean Omaze being paid £125,000. Irrespective of sales Omaze has guaranteed a minimum total payment of £100,000 for the charity. No purchase necessary.