Why Omaze Works

We support charities with fundraising so they can keep making real changes in the world. Our vision at Omaze is to increase humanity's giving through the power of dreams. We do this by raising money for charity by offering people the chance to win once-in-a-lifetime experiences and dream prizes.


Why It Works 

1. It's New

Despite the social media revolution, only one in ten people in the UK currently donate online. Our innovative approach to fundraising encourages people to support charities by offering them the chance to win life-changing prizes online. Because we're exploring new ways of fundraising, we're complementing, not competing with charities' existing fundraising sources.

ARUK Charity Reveal

2. It's Fast

Charities have traditionally relied on time-intensive charity galas that run a few times a year. Being a fundraising platform means we can mobilise quickly and reach a bigger audience. This all amounts to us raising more money, faster by using the power of the internet to crowdfund significant new sources of funding that charities would not otherwise reach.

CRUK Charity Reveal

3. It's Sustainable

The truth is, there are a lot of good people out there. All we do is bring them together. We rarely pay our celebrity partners and we cover all the costs of our campaigns upfront so there's no cost or risk to our charity partners. But it's not just about money, it's about raising awareness too. Our model helps to create a community that's inspired to support our charity partners in new and exciting ways now and in the future.

Nathan Sykes Dogs Trust Ambassador

4. It Has a Big Impact

Our model democratises traditional auction-giving by offering everyone the chance to have a once-in-a-lifetime experience or prize. Through the Omaze platform, people from more than 180 countries have made donations that support over 350 charities, driving substantial levels of awareness for their work, and significantly more money than traditional methods. In fact, we've raised over £100 million in just 8 years.


5. It's a Win-Win

Simply put, our charity partners receive a donation and our entrants win prizes. Entrants can always feel happy in the knowledge that their contribution has made a significant impact on a specific project for our charity partners. Check out the example below where we partnered with Blood Cancer UK.


For example...


Step 1

In 2022, Omaze offered the opportunity for one lucky winner to become the new owner of this beautiful home in Cornwall. 

Cornwall House

Step 2

Uttam Parmar and his family received the life-changing news that they has won the coastal Cornish home worth £3,000,000. Take a watch! 

Step 3

In the process, we raised £1,000,000 for Blood Cancer UK, which meant that they could continue their vital research and one day find a cure for blood cancer.


What's Next?

We’re so excited to watch our innovative fundraising model go from strength to strength in the UK, raising vital funds for UK charities, building long-term relationships and inspiring communities to support the causes they are passionate about. All while winning some incredible prizes.

Your Chance to Win

For your chance to win life-changing prizes while supporting the causes you love, check out our live draws now.


Find out more